Company
Aideology Technologies, and the four rules its code answers to.
AIDEOLOGY TECHNOLOGIES PTY LTD makes two pieces of game infrastructure: a difficulty model that reads how a player is coping, and a level generator whose output is solved before anyone is asked to solve it. This page sets out the rules both answer to, and the register entries you can check without asking us anything.
The argument
Adaptive difficulty is a monetisation lever wearing a lab coat.
The machinery is genuinely useful. A game that reads how a player is coping and meets them where they are is a better game than one with a fixed curve tuned to an imaginary average person. That is a real result and it has been for decades.
The machinery is also exactly what you would build if you wanted to detect the moment someone is most frustrated and put a purchase in front of them. Same model, same signals, same code path. The only difference is what the output is wired to.
So the interesting engineering question is not how to build it. It is how to build it in a way where the second use is structurally unavailable rather than merely discouraged. Our answer is that the difficulty subsystem has no access to purchase state, no access to the store catalogue, and no ability to trigger an offer. It cannot know whether you have spent money, so it cannot respond to it.
That constraint costs money, and it is printed on a public page rather than filed on an internal one for exactly that reason. A rule kept where only we can see it is a rule that gets quietly edited by whoever is under the most pressure in the quarter it starts to hurt.
Commitments
Four rules, and what each one costs us.
Every one of them is cheap to state and expensive to keep. That asymmetry is the whole reason they sit on a page anyone can quote back at us rather than in a document only we can edit.
01
Difficulty is blind to money
The adaptive difficulty subsystem receives gameplay signals only. It has no read access to purchase history, wallet balance, offer state or store catalogue, and no write access to anything that can present an offer. A player who has never spent and a player who spends weekly get the same curve from the same play.
02
Generated levels are solved before they are served
No procedurally generated level reaches a player until a solver has completed it and the difficulty estimate falls inside the intended band. A generator that occasionally emits an impossible level is not a shortcut we are willing to take, even though nearly nobody would notice.
03
Models train only on our own telemetry
Training data comes from our own titles and from players covered by the disclosures in the privacy policy. We do not buy gameplay datasets, we do not scrape them, and we would not accept another studio's data even if it were offered.
04
No automated decision about a person
Nothing we run decides whether someone gets access to something they paid for, or a refund, or a service. The Privacy Act transparency obligation for substantially automated decisions commences on 10 December 2026, and our disclosure is already written into the privacy policy ahead of that date.
Register
The verifiable part.
Every entry below sits on a public Australian register, checkable in a minute without contacting us at all.
| Field | Value | Register |
|---|---|---|
| Legal name | AIDEOLOGY TECHNOLOGIES PTY LTD | ASIC |
| Entity type | Australian Private Company (Pty Ltd), limited by shares | ABR |
| ACN | 698 536 953 | ASIC |
| ABN | 81 698 536 953 | ABR |
| ABN status | Active from 28 May 2026 | ABR |
| GST | Registered from 28 May 2026 | ABR |
| Main business location | New South Wales | ABR |
Where to check
Search the ABN at abr.business.gov.au and the register will return the status, the entity type and the GST position without charging you or asking you to sign in. The nine-digit ACN sits with ASIC, the corporate regulator, on a separate register.
If a detail here is wrong
The register is authoritative and this page is not. If they disagree, tell us at [email protected] and we will correct the page.
No postal address here
A formal notice has to go to the registered office entered against ACN 698 536 953 on the ASIC register, and that is the only place where serving one actually counts. Reprinting it here would add nothing and could send a document somewhere it has no standing.
Contact
One inbox covers all of it: [email protected]. Ordinary mail is answered inside five business days by someone who works on the systems; anything that counts as a privacy request runs to the statutory thirty.